Build Consumer Trust through InStyle's Expert Credentialing

Since 1996, the coveted InStyle Best Beauty Buys Awards have powered confident beauty purchases. InStyle’s Beauty Awards recognize the unique and changing needs of consumers and give women the tools to look and feel their best.

Products that have earned an InStyle Beauty Award can leverage this credibility and sales impact through seal licensing.

Promote your win on your marketing and brand communications including:

  • Product packaging
  • Social media
  • Website and eBlasts
  • Print and digital ads
  • In-store displays and signage

94%of readers agree

“InStyle’s stamp of approval means something to me—I am more likely to notice it at the store, look up more information online, or buy it”

Source: InStyle Best Beauty Buys Award Survey 2019

  • Badge for Best Beauty Buys

    InStyle editors, in partnership with a panel of industry experts, selected your product as one of the best!

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  • Badge for Readers Choice Beauty Awards

    In a year filled with blockbuster beauty launches, InStyle readers voted your product as a new favorite!

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  • Beauty Edtiors Pick

    Your standout product was recognized by InStyle editors as one of the month’s most buzzworthy!

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  • Badge for As Seen In InStyle

    Amplify the power of your marketing materials by licensing the renowned InStyle logo.

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Leverage Editorial Authority that Ignites the Desire to Shop

A global powerhouse engaging 16 million readers

Power of InStyle Collage

Source: 2019 comScore Multi-Platform //Gfk MRI Media Fusion (06-19/F18), comScore August 2019

Maximize Sales With InStyle’s Award Seals

Build Trust
97%
of readers trust InStyle’s editorial recommendations
Inspire Action
92%
of readers agree “the beauty products I use have been influenced by my interaction with InStyle”
Drive Conversion
84%
of readers are more likely to buy a product with the InStyle Best Beauty Buys seal on it

Source: InStyle Best Beauty Buys Award Survey 2019