Best Beauty Buys Seal

For 25 years, InStyle readers have relied on our annual Best Beauty Buys Awards.

Showcasing more than 100 top performing products, this highly anticipated feature is revealed in our May issue, with a dedicated destination of product reviews, videos and shoppable content on instyle.com. Winners are carefully selected in partnership with a panel of 100 industry experts, comprised of uncontracted hairstylists, makeup artists, manicurists, and dermatologists, to unequivocally determine the best hair, makeup, nail and skin products on the market. “Editors’ Pick” winners, awarded at the sole discretion of the InStyle beauty team, are also included throughout.

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Rate Card

1 year
3 years
Print
$9,500
$21,375
Ads, inserts, OOH, direct mail
Retail Display
$9,500
$21,375
In-store signage, shelf-talkers, point-of-purchase, promotional materials (counter cards, brochures)
Broadcast
$10,500
$23,625
Commercials (TV & OTT), infomercials, home shopping segments
Digital
$10,500
$23,625
Company website, digital ads, email blasts, e-commerce
Social Media
$7,500
$16,875
Facebook, Twitter, Instagram, Pinterest (paid + organic)
Animated Seal
Contact us for details
Website, social media, digital placements

Packages

1 year
3 years
Silver
$16,200
$36,450
Social Media and Digital
Gold
$24,060
$54,140
Social Media, Digital, and Print
Platinum
$40,375
$90,845
Social Media, Digital, Print, Broadcast, and Display
Build Your Own Bundle
2 Licenses
10% Discount
3 Licenses
12.5% Discount
4+ Licenses
15% Discount

Product Packaging

# of units
1 year
Up to 10,000
$3,000
10,000–49,999
$10,500
50,000–99,999
$14,700
100,000–499,999
$51,450
500,000–999,999
$72,030
1M–2M
$100,840
2M–3M
$121,010
3M–4M
$141,180
4M+
$183,530

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